Geodezix Consulting, located in Huntsville, Alabama, provides expert consultation in the applications of Geographic Information Systems (GIS) technology, geodemographic marketing, site selection, and spatial database development to help businesses obtain market intelligence to gain a competitive advantage. Specifically, Geodezix helps those that must find and locate retail outlets in a timely manner.

Geodezix needs to provide its clients with the most accurate information on potential site development locations. Frequently, clients require a complex combination of demographic and geographic data, as well as detailed street-level information to successfully answer their questions regarding the viability of sites for their location of retail outlets. Clients want to see target market distribution in a given trade area, major streets and arterial ways, and basic geographic layout of the area.

Geodezix uses Microsoft MapPoint� to effectively combine the multiple layers of geographic and demographic analysis and to create a visual analysis of a prospective retail location. MapPoint is first used to locate addresses of potential store locations. A consultant then applies demographic characteristics to a trade area to show the client if their target audience is being well served. If not, thematic maps are generated to show where the client needs to focus advertising campaigns, locate sales offices, or determine the areas where coupons should be mailed to increase traffic flow into their retail outlet. In addition, if there is any additional information associated with the customer's address, such as the dollar value of the purchases that were made, Geodezix uses MapPoint to create a graduated symbol map showing where the client's most frequent customers reside and whether the company should place additional resources in those areas to better serve them.